Cycle Agarbatti

Have you seen the cycle agarbatti ad? (The one i've linked to is in Hindi, but what i'm going to say was inspired by the Tamil version). Mom takes son to temple. Son asks - Mama, agar bhagwan nahi hote toh? With the toh repeated thrice for effect. The bells stop tolling, the sadhu stops counting his beads, birds fly off in temple, as if horrified at the very idea of such a question. And then, the world answers back. In the electricity board board workers perched fearlessly on umm... 10 feet tall poles, wearing what look like mining helmets. In the two college going girls who probably spend as much time studying as praying. In the little girl who idea of God seems to be some kind of Santa Claus who comes at night while you are sleeping and puts water inside your coconuts. In the taxi driver, the tight rope walker, the army...

So far so good. I had to work hard to make what little fun i made of the ad. This is the point where we switch to the Tamil version. Where a supposedly confident and reassuring voice informs us - Haan, bhagwan hain. Only, its not. Its scared and stubborn and sounds very much like its coming from someone who is trying hard to shut himself off to all evidence to the contrary.

But the best part is when the voice says - Cycle Agarbatti. That is when the penny drops. The voice is not worried about farmer crops or waterless coconuts or the well-being of little kids. What makes the voice squeak out Cycle Agarbatti in panic are the economic implications of the question. Agar bhagwan nahi hote toh cycle kaun jalata?

Note: All of this is very likely to be fanciful imagination on my part. In my defense though, the Hindi voice sounded perfectly confidant and reassuring. I dont think my fanciful imagination recognizes linguistic boundaries.